Saldo logo

New chapter for Saldo Bank

A reflection of our passion and purpose

Branding is an integral part of our company, and it serves as a reflection of who we are. As an innovative and technology-driven company, we believe that our branding should embody those definitions. However, we came to realize that our branding no longer portrayed our identity accurately.

That's why we decided to revamp our branding to better reflect our passion and purpose for our clients, products, and the future. Our new branding is a testament to our commitment to delivering high-quality products and services that cater to our clients' needs. It showcases our innovative and forward-thinking approach while aligning with our mission, values, and goals for the future.

New chapter for all of us

With our new branding, we feel confident that we can continue to drive growth, build a loyal customer base, and make a positive impact on the world. It captures the essence of our brand, communicates our values, and represents who we are as a company. We are excited about this new chapter in our branding journey and look forward to seeing the positive impact it will have on our company and clients.


We are techies at heart, and we strive to make the most of latest technologies to create the best possible customer experiences. Our completely digital, document-free applications are just one of the perks of tech.


Our products and customer service adapt to the ever-changing everyday and everyone’s personal needs. Need a loan right away? No problem. Chat, email, app, call? We got you.


We make sure our customers can keep their finances in order. Our dynamic pricing and monthly instalments allows tailoring to each customer, taking into account their life situation and everyday spending.


No hidden fees, no shady stuff. Our communications is always jargon free and to the point. We keep our promises and create digital products like they should have been done since the get-go. We take pride in being a responsible lender.

New strategy and values

Saldo seeks to become the most preferred neobank with a superior product offering and the most innovative team. We follow good lending practices, and abide by laws and regulations set by the authorities in all locations where we operate.

Saldo's automated lending system enables businesses to scale, as well as enjoy profitable international growth. Our own scoring system allows us to check the customer's solvency and financial health, then base a loan offer on each customer's individual circumstances. Our system also connects easily to partner systems.

We value the well-being of our employees and provide them the opportunity for continuous development and learning. Saldo employs a committed, professional and internationally experienced team.

Saldo is also in the process of expanding its sales channels and customer base through a partnership model, and developing new financial services. Growing demand also supports Saldo's business and the regulation of the industry creates new opportunities. Our own financial technology, automated processes, and scalable and responsible operations make Saldo an attractive investment opportunity.

To be bold

At Saldo Bank, everyone has the right to constantly innovate and to explore new ideas. Our open environment supports creative collaboration and a relentless pursuit of new innovations. We always support each other in setting new standards and reaching new goals.

To use technology for the better

We at Saldo Bank are techies at heart and we are dedicated to always utilising our skills for improving the lives of our customers and our own people through disruptive use of technology and new innovations.

Technology is our religion.

To take responsibility

Knowledge comes with responsibility, and we always lead by example as individuals and as a company. We are responsible for serving our customers, supporting our peers and for making a positive impact on society.

Have any questions about our new brand?

Of course, you can always contact us as well

Contact us

For now, the most important change is our look and feel. However, in the near future we are planning on expanding our services creating even more value for our clients. The new branding is going to help us achieve that.

Our clients can continue using our services in the same way they always have. No changes in that regard for now.

Saldo's vision and new values highlight the progressive view on the world and we felt that purple reflects that the most!