Saldo Bank and C Finance Announce Embedded Financing Partnership to Transform Digital Lending Landscape
In February 2025 Saldo Bank and C Finance launched an embedded partnership in the Swedish consumer lending market, aiming to better serve the growing need of fast and flexible consumer loans as well as providing stable and risk-adjusted growth opportunities for both companies. The partnership between the companies is the perfect example of an embedded financing partnership between a neobank and a non-bank lender, changing the lending ecosystem and providing value to both partners as well as the end user of the service.
The collaboration marks a significant milestone in the fintech industry, combining Saldo Bank's modern banking infrastructure with C Finance's proven lending expertise and servicing platforms. This creates a seamless experience for end customers - fully automated loan issuance while maintaining regulatory compliance and operational efficiency through API-driven processes.
C Finance will maintain full control of its Flexlimit brand identity and keep managing their customer relationships while leveraging Saldo Bank's funding capabilities and thus freeing up capital for new ventures and improving their capital efficiency, creating the basis of a sustainable lending operation.
The embedded approach enables C Finance to scale its operations while preserving its market position and unique value proposition to customers. Similar to successful retail private-label partnerships, this model allows for rapid business expansion while maintaining brand independence. For Saldo Bank funding C Finance’s Flexlimit lending operations provides a turnkey solution for portfolio growth and an opportunity to diversify the credit portfolio through a proven operator.
The partnership represents Saldo Bank's first implementation of its new embedded financing platform, designed for seamless integration with multiple lending partners. This scalable infrastructure positions Saldo Bank to rapidly expand its lending portfolio through future partnerships across various countries and lending verticals.
"The embedded partnership with C Finance represents a transformative approach to digital lending," said Jarkko Mäensivu, CEO of Saldo Bank. "Our embedded financing platform is designed to support multiple partners, enabling us to scale our lending operations efficiently while allowing our partners to maintain their unique market positions. C Finance and Flexlimit is an ideal first partner to demonstrate the power of this model."
"This partnership is a major step in our mission to expand accessible and responsible credit solutions in Sweden while unlocking new opportunities across Europe," said Jarno Partanen, CEO of C Finance.
"Our strong collaboration with Saldo Bank allows us to leverage our expertise in digital lending, risk management, and customer acquisition to scale efficiently while upholding our commitment to compliance and customer satisfaction. The partnership enhances our ability to serve a high volume of customers and drive sustainable, scalable growth in both existing and new markets."
The initial phase of the partnership will focus on Flexlimit lending platform with plans to expand into additional lending products in the coming months. Both companies remain committed to maintaining the highest standards of regulatory compliance and risk management throughout their collaboration.
Information about Saldo Bank
Saldo Bank UAB is a specialized bank licensed by the European Central Bank and supervised by the Central Bank of Lithuania. Saldo Bank UAB Finnish branch operates in Finland, which offers consumers fully automated loan solutions and fixed-term deposit services in addition to credit cards.
The company's advanced scoring and analytics system ensures responsible lending, and its own lending system supports the growth of business also internationally. In June 2024, more than 60 people worked at Saldo Bank.
Information about C Finance
C Finance is a pioneering fintech consumer finance company, supervised by the Swedish Financial Supervisory Authority, with a strong presence in the Swedish market since 2006. It operates a fully digitalized and automated credit application process, ensuring rapid credit decisions.
With nearly two decades of expertise in underwriting, risk scoring, and loan servicing, C Finance has developed a robust in-house credit management platform capable of processing high volumes of applications while maintaining full regulatory compliance.
