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CRM/Direct marketing specialist

In Helsinki, Uusimaa, Finland
Hybrid • Full-time

About the Company:

Saldo Bank is actively seeking a full-time CRM and Direct marketing specialist to join our marketing team, where a commitment to delivering exceptional banking solutions takes center stage.

Welcome to Saldo Bank UAB, a new and disruptive player in the neo bank segment, licensed by the European Central Bank and regulated by the Bank of Lithuania. Redefining the banking landscape, Saldo Bank offers fully automated lending solutions tailored for consumers and SME customers, alongside top-notch term deposit account services. As an emerging force in the industry, we are set to achieve exciting milestones in our operating countries—Finland, Sweden, and Lithuania.

If you're ready to kickstart your journey with Saldo Bank, where innovation meets responsibility, this opportunity is tailor-made for you. Every day unfolds a new chance to contribute significantly to the future of banking. If you're eager to unravel the secrets of the banking industry and be part of a company pioneering new frontiers, Saldo Bank is the place for you.

What You'll Be Doing

  • Develop & implement CRM strategy to improve customer experience and manage campaigns for all countries Saldo Bank currently operates in

  • Segment the customer databases based on business objectives to personalize marketing communications and maximize campaign effectiveness

  • Manage customer communications, both direct marketing and CRM related communications through various channels such as email and SMS

  • Utilize marketing automation platforms to automate direct marketing campaigns, maintain customer lifetime value, and deliver personalized experiences at scale

  • Monitor and analyze relevant campaign performance metrics constantly to optimize campaigns and drive continuous improvement

  • Collaborate cross-functionally with other departments(e.g.product, customer success and other teams) to ensure alignment of CRM and direct marketing initiatives

  • Plan and execute implementation of possible new communication channels

  • Plan and execute in-app and push notifications communication

Our Expectations

  • Proven track record in developing and implementing CRM strategies aligned with business objectives and customer needs

  • Experience in managing direct marketing campaigns across multiple channels, including email marketing, SMS marketing, direct mail, and more

  • Ability to set up and configure marketing automation workflows, including email automation and campaign automation

  • Strong analytical skills and ability to interpret data to drive decision-making and optimize campaign performance

  • Prior experience in app related communication is an advantage

  • Prior experience in fintech /banking industry or highly competitive industry experience in online business environment(e.g. E-commerce, etc.) is an advantage

  • Demonstrated ability to independently initiate and execute a variety of tasks

  • Bachelor’s degree in marketing & business administration or other relevant field

What We Offer

  • An exciting and challenging work environment where you'll have the opportunity to explore various segments within the marketing department

  • A competitive salary as well as benefit package. The salary proposed will depend on your expertise level as well as work experience.

How We Work

At Saldo Bank we are working in hybrid model as we strongly believe this kind of model embraces team spirit where everyone gathers and exchanges their ideas, share knowledge and collaborate with others.

At Saldo Bank, we celebrate diversity and welcome candidates from all backgrounds. Your unique perspective could be the innovation we need. Join us in redefining banking for a brighter future.