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CRM/Direct marketing specialist

Vilnius, Lithuania
Hybrid • Full-time
Gross salary from 2 300 to 3 500 EUR/month

About the Company:

Saldo Bank is actively seeking a full-time CRM and Direct marketing specialist to join our marketing team, where a commitment to delivering exceptional banking solutions takes center stage.

Welcome to Saldo Bank UAB, a new and disruptive player in the neo bank segment, licensed by the European Central Bank and regulated by the Bank of Lithuania. Redefining the banking landscape, Saldo Bank offers fully automated lending solutions tailored for consumers and SME customers, alongside top-notch term deposit account services. As an emerging force in the industry, we are set to achieve exciting milestones in our operating countries—Finland, Sweden, and Lithuania.

If you're ready to kickstart your journey with Saldo Bank, where innovation meets responsibility, this opportunity is tailor-made for you. Every day unfolds a new chance to contribute significantly to the future of banking. If you're eager to unravel the secrets of the banking industry and be part of a company pioneering new frontiers, Saldo Bank is the place for you.

What You'll Be Doing

  • Develop & implement CRM strategy to improve customer experience and manage campaigns for all countries Saldo Bank currently operates in

  • Segment the customer databases based on business objectives to personalize marketing communications and maximize campaign effectiveness

  • Manage customer communications, both direct marketing and CRM related communications through various channels such as email and SMS

  • Utilize marketing automation platforms to automate direct marketing campaigns, maintain customer lifetime value, and deliver personalized experiences at scale

  • Monitor and analyze relevant campaign performance metrics constantly to optimize campaigns and drive continuous improvement

  • Collaborate cross-functionally with other departments(e.g.product, customer success and other teams) to ensure alignment of CRM and direct marketing initiatives

  • Plan and execute implementation of possible new communication channels

  • Plan and execute in-app and push notifications communication

Our Expectations

  • Proven track record in developing and implementing CRM strategies aligned with business objectives and customer needs

  • Experience in managing direct marketing campaigns across multiple channels, including email marketing, SMS marketing, direct mail, and more

  • Ability to set up and configure marketing automation workflows, including email automation and campaign automation

  • Strong analytical skills and ability to interpret data to drive decision-making and optimize campaign performance

  • Prior experience in app related communication is an advantage

  • Prior experience in fintech /banking industry or highly competitive industry experience in online business environment(e.g. E-commerce, etc.) is an advantage

  • Demonstrated ability to independently initiate and execute a variety of tasks

  • Bachelor’s degree in marketing & business administration or other relevant field

What We Offer

  • Lunch benefit: from the very first day within the company, you will be entitled to 160 EUR monthly lunch budget. Manage your budget and order the food from your favorite restaurants!

  • Health Insurance: after 3 months of working together we would ask you to choose 1 out of 6 different health insurance plans. Choose the one which suits your needs better

  • Recreational Benefit: take some time for yourself while using annual set budget and choosing from different sports/relaxing activities which you like the most

  • Professional Growth: professional and supportive team, conferences, trainings, books - everything which lets you improve and develop your skills with a guaranteed annual budget of 1500 EUR for trainings and 150 EUR for books

  • Other Perks: fresh fruits, drinks, snacks at the office not forgetting team buildings and other team events!

How We Work

At Saldo Bank we are working in hybrid model as we strongly believe this kind of model embraces team spirit where everyone gathers and exchanges their ideas, share knowledge and collaborate with others.

At Saldo Bank, we celebrate diversity and welcome candidates from all backgrounds. Your unique perspective could be the innovation we need. Join us in redefining banking for a brighter future.